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Do You Know Where Your Fish Comes From?

Get connected to the world's freshest seafood straight from the boats of local sustainable fishers.

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Better fish, Better planet

Freshness Matters

Hours Fresh,
Not Weeks Old

"Fresh" in most stores is 3 weeks old, even if they claim it is fresh

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Support Local Fishers

Help fishers earn fair pay by buying direct

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Sustainably Harvested

Exclusively eco-friendly & sustainable fishing methods

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Local Families

Fresher Fish for Great Prices

 
Doing good doesn't have to cost more.
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• Direct from fishers, right off the boat
• 30-50% savings compared to stores
• Only sustainable & eco friendly


Supporting local has never been so easy.

Responsible Fishers

Fishers Love Higher Earnings

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Small-scale fishers can now earn fair compensation for their catch.


• Up to 10x higher earnings
• Direct-to-retail pricing
• Sell out faster


Day-boat fishers provide happy consumers with fresher fish.

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Why Our Users Love Reeler

Everytime I buy fish directly from fishermen, I know it will be the best fish I have ever had. We always make the best dinners knowing that the fish is fresh and very local!

Christina G.       Kailua, Oahu

I don’t like buying fish from the store because I don’t know how old it is or that it has been cared for.  Being able to buy directly from the person who caught it is so great, because you can see that it’s fresh and know that your fishermen took good care of their catch.

Yukiya O.       Hawaii Kai, Oahu

I smoke a lot of marlin and dry aku, I am excited to be able to sell fish on ReelFresh instead of instagram or sitting on the side of the road.

Kazu A.      Fishermen from Kailua, Oahu

Camille     Buyer from Kailua, Oahu

ABOUT US

The Reel Deal

Fishing our way through college, co-founders Lauren and Spencer set out to reinvent the way people buy and sell fish. We wanted to create a way for locals to buy fresher fish for less money, while passing on more value to the fishers.
 
Not all fishing is created equal; we wanted to help people buy sustainable and eco-friendly caught fish. Empowering people  to vote with their wallet and stop paying for cheap fish from industrial operations, at outrageously marked up store prices.

Frequently asked questions

What is the pricing model for Reeler?
Chevron

No, we also accept other forms of designs including video files and images.

How do I become a seller?
Chevron

Most website builds take 2-4 weeks to complete. Some websites may take longer depending on the size of the website and the responsiveness of clients.

Why do I need Relume, can’t I build the Webflow website myself?
Chevron

A platform and CMS like Webflow is only as good as it's implementation. That's why it's important to hire an expert, like Relume, to help build the core of your Webflow website, so that if you choose to be hands on, you can build upon a strong foundation.

Can I host my Webflow website anywhere?
Chevron

We highly recommend that you host your website through Webflow's AWS system if you wish to gain access to all the powerful CMS and hosting features that Webflow has to offer. All hosting plans include automatic backups, version control, SEO management, new features as they are released, and security updates. Hosting your website on Webflow removes the requirement for monthly maintenance retainers that are usually associated with platforms such as Wordpress.

Have more questions?

Just reach out, we’re always around to answer any questions.

contact us
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